Why a Franchise?
Franchising is a business model that primarily serves to minimise risk. The larger percentage of studies done on the success rate of new (non-franchise) business startups conclude the same thing; 'starting up a new business poses an incredibly high risk'.
Most studies show that over 90% of new, non franchise businesses fail within the first three years, the health and fitness industry is not immune to this. The primary reason that this failure rate is so high is due to health club owners having to go through such a steep 'learning curve' of operating their own health club all alone. Without having proven sales, marketing and operational systems, management support and operating experience your risk is great.
The health and fitness industry is unique in its method of income generation. With Direct Debit being the preferred method of payment for our consumers. This causes additional challenges in the day to day income requirements of your health club. Without strategic planning, decision making based on experience and proven systems you will require significantly more working capital to ensure your success. Quite simply, the market place is rarely tolerant of the inexperienced or non systemised health club operator. If you are unable to compete from day one then you are at the risk is grave with the possibility of failure being high.
If you do fail as a result of this lack of support and experience you stand to lose considerable amounts of your hard earned money, your credit rating and your security. Unfortunately this happens to thousands of Australians every year when all they did was set out to 'have a go!'. The reality is; unless you have considerable experience in the health and fitness industry, specifically in the owning and operating of a successful and systemised health club, it is probable that you will fail if you do not purchase a Business Format Franchise such as a Plus Fitness Health Club Franchise.
Why a Plus Fitness Franchise?
Purchasing a Plus Fitness Health Clubs Franchise is as close as you are going to come in today's market to a guarantee of success as a business owner in the Health and Fitness Industry. All studies conducted have found that franchises rarely fail and when they do it is typically because the franchisee did not stick to the franchisors systems. In all business endeavors there is a learning process. This learning process requires going through a series of trial and error encounters wherein knowledge is gained by trying and failing again and again and eventually trying and succeeding. This is what we call the ‘learning curve’.
When contemplating starting or purchasing a health club (non-franchise) you commence this process with little knowledge or ability to predict the future of your new business. No matter how much research you do it is very difficult to get a handle on the many aspects of a health club. Combine this with little-to-no proven operating procedures or strategies, the challenges of an incremental business income system (direct debit), and your success has become close to impossible. On the other hand, with a Plus Fitness Health Clubs Franchise there is a wealth of information, support and tools to guide you through how to predict your income, sales and retention from day one. The most important information you will ever obtain will come from the support network that Plus Fitness Health Clubs will provide you with. With your ‘Plus Support Partners’ and ‘Plus Buddy’s’ you will get immediate answers to all the key questions you will no doubt have. You will also get the ongoing support and guidance you need to succeed. Quite simply, we will ensure you come out punching!
We've thought of it all... 
In buying a Plus Fitness Health Club Franchise we have thought of it all! Drawing on our twelve years of experience in starting and owning Plus Fitness Health Clubs we are fully aware of what it takes to give your club the best possible start. We have included in our Franchisee Starter Pack all of the key components that not all new club owners would even consider. Buying a Plus Fitness Health Clubs Franchise is more than just getting access to use our brand and systems, its about joining a group of successful health club owners that will work hard with you to ensure you are also successful in your new endeavor.
