Media Release - Wednesday 27th April 2022.
Plus Fitness, one of Australia’s leading 24/7 gym franchise networks, will undergo a major rebrand across its nearly 200 clubs that will see the franchise revitalise its brand and club design as it enters its next stage of growth.
A new Plus Fitness logo and colour scheme will pay homage to its heritage, with a new vibrant blue hero colour to headline the brand look and feel. The electric blue and associated colour palette will be a major differentiator for Plus Fitness to stand out in the congested 24/7 gym market.
In addition to the new branding, all Plus Fitness clubs will receive an extensive makeover including industry-leading equipment will see the brand elevate its service offerings to members and prospects alike.
Director of Plus Fitness, Gordon Martin said, “The Plus Fitness brand has enjoyed plenty of success over the years and as we approach 200 clubs, the time is right to elevate the brand into a new era. With Plus Fitness entering its next stage of growth, the new vibrant branding and state of the art club fit outs will ensure we come out more competitive and stronger than ever. We are excited for our Franchisees to come on this journey with us, and we can’t wait to showcase the new clubs to our members”.
Plus Fitness currently has two clubs representing the new brand and fit out, Carramar NSW and Tuggeranong ACT, with the other clubs to commence the transition over the next couple of years.
For more information contact:
Steve Stucci - Business Development Manager – Franchising
Mobile: 0472 768 929
Email: [email protected]
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